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      <title>Chris Norton Jr — Insights</title>
      <link>https://chrisnortonjr.com</link>
      <description>Latest insights and engineering posts from Chris Norton Jr.</description>
      <language>en-us</language>
      
        <item>
          <title><![CDATA[What Is an Ideal Customer Profile (ICP) and How to Build One]]></title>
          <link>https://chrisnortonjr.com/insights/ideal-customer-profile-icp-explained</link>
          <guid>https://chrisnortonjr.com/insights/ideal-customer-profile-icp-explained</guid>
          <description><![CDATA[Only 48% of marketing teams have a clear ICP. Learn what an ideal customer profile is, how it differs from a persona, and how to build one in under a week.]]></description>
          <pubDate>Sun, 07 Jun 2026 18:47:07 GMT</pubDate>
        </item>
      
        <item>
          <title><![CDATA[Types of Antennas Explained]]></title>
          <link>https://chrisnortonjr.com/insights/types-of-antennas-explained</link>
          <guid>https://chrisnortonjr.com/insights/types-of-antennas-explained</guid>
          <description><![CDATA[From dipole to phased array, every antenna type serves a different engineering purpose. Learn what separates them - and why the wrong choice can derail your product launch.]]></description>
          <pubDate>Mon, 25 May 2026 19:47:27 GMT</pubDate>
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        <item>
          <title><![CDATA[Podman, Colima & Rancher Stop Paying the Docker Desktop Tax]]></title>
          <link>https://chrisnortonjr.com/insights/docker-desktop-alternatives-podman-colima-rancher</link>
          <guid>https://chrisnortonjr.com/insights/docker-desktop-alternatives-podman-colima-rancher</guid>
          <description><![CDATA[Docker Desktop hogs RAM, costs money at scale, and breaks on Apple Silicon. Podman, Colima, and Rancher Desktop are free, faster, and built for modern dev workflows.]]></description>
          <pubDate>Tue, 12 May 2026 13:33:30 GMT</pubDate>
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        <item>
          <title><![CDATA[Why Docker Fails on M1 Macs (Podman Fix)]]></title>
          <link>https://chrisnortonjr.com/insights/docker-m1-mac-podman-fix-nextjs-fastapi</link>
          <guid>https://chrisnortonjr.com/insights/docker-m1-mac-podman-fix-nextjs-fastapi</guid>
          <description><![CDATA[Docker Desktop breaks Next.js, FastAPI, and Postgres on M1 Macs due to architecture mismatches. Here's how Podman fixes it in minutes — no hacks required.]]></description>
          <pubDate>Wed, 06 May 2026 06:53:45 GMT</pubDate>
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          <title><![CDATA[What AI Can Actually Do vs. the Hype (2025)]]></title>
          <link>https://chrisnortonjr.com/insights/what-ai-can-actually-do-hype-vs-reality</link>
          <guid>https://chrisnortonjr.com/insights/what-ai-can-actually-do-hype-vs-reality</guid>
          <description><![CDATA[AI is genuinely powerful — and genuinely overhyped. Here's what it actually does well, where it still fails, and how to use it without getting burned.]]></description>
          <pubDate>Tue, 21 Apr 2026 04:56:16 GMT</pubDate>
        </item>
      
        <item>
          <title><![CDATA[Building a Custom Linux OS for Raspberry Pi 5 with Buildroot (From Zero to Boot)]]></title>
          <link>https://chrisnortonjr.com/insights/building-a-custom-linux-os-for-raspberry-pi-5-with-buildroot-from-zero-to-boot</link>
          <guid>https://chrisnortonjr.com/insights/building-a-custom-linux-os-for-raspberry-pi-5-with-buildroot-from-zero-to-boot</guid>
          <description><![CDATA[Skip the bloated distros. I built a custom Linux OS from scratch for my Raspberry Pi 5 using Buildroot - SSH, UART for ESP32 comms, Python 3, and Verilator.]]></description>
          <pubDate>Mon, 20 Apr 2026 03:39:33 GMT</pubDate>
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        <item>
          <title><![CDATA[A Web Developers Worst Nightmare]]></title>
          <link>https://chrisnortonjr.com/insights/a-web-developers-worst-nightmare</link>
          <guid>https://chrisnortonjr.com/insights/a-web-developers-worst-nightmare</guid>
          <description><![CDATA[The scariest part of these types of attacks is that the attacker does not have to be the one to execute the code.]]></description>
          <pubDate>Thu, 16 Apr 2026 20:10:47 GMT</pubDate>
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        <item>
          <title><![CDATA[Simple Tasks, Automation, and AI]]></title>
          <link>https://chrisnortonjr.com/insights/simple-tasks-automation-and-ai-know-what-you-re-actually-using</link>
          <guid>https://chrisnortonjr.com/insights/simple-tasks-automation-and-ai-know-what-you-re-actually-using</guid>
          <description><![CDATA[People throw these words around like they're the same thing. They're not. Here's how to tell them apart and why it matters for how you work.]]></description>
          <pubDate>Fri, 03 Apr 2026 05:40:34 GMT</pubDate>
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        <item>
          <title><![CDATA[What is AI?]]></title>
          <link>https://chrisnortonjr.com/insights/what-is-ai</link>
          <guid>https://chrisnortonjr.com/insights/what-is-ai</guid>
          <description><![CDATA[AI stands for artificial intelligence and by the end of this article it will be more than just another buzzword. ]]></description>
          <pubDate>Fri, 03 Apr 2026 04:32:30 GMT</pubDate>
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        <item>
          <title><![CDATA[The DevOps Engineer's Guide to Networking Devices]]></title>
          <link>https://chrisnortonjr.com/insights/devops-engineer-guide-to-networking-devices</link>
          <guid>https://chrisnortonjr.com/insights/devops-engineer-guide-to-networking-devices</guid>
          <description><![CDATA[This is the stuff you'll actually touch, configure, and troubleshoot daily. ]]></description>
          <pubDate>Sun, 29 Mar 2026 06:20:40 GMT</pubDate>
        </item>
      
        <item>
          <title><![CDATA[How to Actually Sell Products and Services Online]]></title>
          <link>https://chrisnortonjr.com/insights/web-marketing-101-no-bs-guide-to-actually-selling-stuff-online</link>
          <guid>https://chrisnortonjr.com/insights/web-marketing-101-no-bs-guide-to-actually-selling-stuff-online</guid>
          <description><![CDATA[This is real-world experience from someone who's helped launch products, built profitable websites, and learned some hard lessons along the way.]]></description>
          <pubDate>Sun, 29 Mar 2026 04:36:09 GMT</pubDate>
        </item>
      
        <item>
          <title><![CDATA[I Built a $500 Homelab for Learning DevOps]]></title>
          <link>https://chrisnortonjr.com/insights/homelab-for-learning-devops</link>
          <guid>https://chrisnortonjr.com/insights/homelab-for-learning-devops</guid>
          <description><![CDATA[A home lab is your own private sandbox where you practice and make all the mistakes that you want without costing yourself or a company millions of dollars.]]></description>
          <pubDate>Sun, 29 Mar 2026 04:30:13 GMT</pubDate>
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        <item>
          <title><![CDATA[SEO Basic Rules For the Post AI World]]></title>
          <link>https://chrisnortonjr.com/insights/seo-basic-rules-for-the-world-of-ai</link>
          <guid>https://chrisnortonjr.com/insights/seo-basic-rules-for-the-world-of-ai</guid>
          <description><![CDATA[What makes my guide different is that it is written by somebody who started learning SEO techniques post AI.]]></description>
          <pubDate>Sun, 29 Mar 2026 01:13:05 GMT</pubDate>
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        <item>
          <title><![CDATA[Related Works: IoT Energy Monitors That Inspired Power Pulse]]></title>
          <link>https://chrisnortonjr.com/insights/inspired-power-pulse</link>
          <guid>https://chrisnortonjr.com/insights/inspired-power-pulse</guid>
          <description><![CDATA[When we were designing Power Pulse, we didn't just pull ideas out of thin air like some kind of tech wizard. We did our homework.]]></description>
          <pubDate>Fri, 27 Mar 2026 00:20:53 GMT</pubDate>
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        <item>
          <title><![CDATA[HDMI Video Processing on Zybo Z7-20 FPGA]]></title>
          <link>https://chrisnortonjr.com/insights/hdmi-video-processing-on-zybo-z7-20-fpga</link>
          <guid>https://chrisnortonjr.com/insights/hdmi-video-processing-on-zybo-z7-20-fpga</guid>
          <description><![CDATA[Real-time HDMI video transmission and processing using a Zybo Z7-20 FPGA with interrupt-driven architecture.]]></description>
          <pubDate>Thu, 26 Mar 2026 23:47:52 GMT</pubDate>
        </item>
      
        <item>
          <title><![CDATA[How to Boost Your Website Traffic]]></title>
          <link>https://chrisnortonjr.com/insights/seo-optimizer</link>
          <guid>https://chrisnortonjr.com/insights/seo-optimizer</guid>
          <description><![CDATA[One of the main ways that people can find your site is through SEO.]]></description>
          <pubDate>Thu, 18 Dec 2025 00:19:30 GMT</pubDate>
        </item>
      
        <item>
          <title><![CDATA[Goodbye Windows, Hello Linux]]></title>
          <link>https://chrisnortonjr.com/insights/windows-linux</link>
          <guid>https://chrisnortonjr.com/insights/windows-linux</guid>
          <description><![CDATA[I switched from Windows to Linux to regain control, avoid forced accounts, and use a stable, customizable OS without losing everyday usability.]]></description>
          <pubDate>Fri, 24 Oct 2025 21:31:38 GMT</pubDate>
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        <item>
          <title><![CDATA[Keeping Your Emails Lightweight Without Sacrificing Visuals]]></title>
          <link>https://chrisnortonjr.com/insights/lightweight-emails</link>
          <guid>https://chrisnortonjr.com/insights/lightweight-emails</guid>
          <description><![CDATA[Lightweight doesn’t mean “minimalist.” It means efficient. Let's focus on crafting emails that are lean, brand-consistent, and performance-driven.]]></description>
          <pubDate>Wed, 15 Oct 2025 21:37:58 GMT</pubDate>
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        <item>
          <title><![CDATA[AWS DevOps]]></title>
          <link>https://chrisnortonjr.com/insights/aws-devops</link>
          <guid>https://chrisnortonjr.com/insights/aws-devops</guid>
          <description><![CDATA[ Understanding what you're doing and prioritizing availability and scaling.]]></description>
          <pubDate>Mon, 06 Oct 2025 17:10:48 GMT</pubDate>
        </item>
      
        <item>
          <title><![CDATA[We Built a Real-Time Home Energy Monitor Using ESP32 and AWS]]></title>
          <link>https://chrisnortonjr.com/insights/power-pulse-home-energy-monitoring-system</link>
          <guid>https://chrisnortonjr.com/insights/power-pulse-home-energy-monitoring-system</guid>
          <description><![CDATA[We built Power Pulse - a non-invasive home energy monitoring system using ESP32, AWS, and React Native. Here's how it works and why we built it.]]></description>
          <pubDate>Mon, 06 Oct 2025 16:25:05 GMT</pubDate>
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