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Firmware CI/CD pipeline ESP32 PlatformIO GitHub Actions hardware testing
DevOps
Jul 22, 20262 min read

Building a Firmware CI/CD Pipeline from Scratch — Phase 1: The Foundation

TL;DR: Most embedded teams still ship firmware by hand , a developer builds locally, flashes a board, pokes around, and calls it tested. This series documents building a complete automated firmware pipeline from nothing: reproducible builds, GitHub Actions, Python hardware test scripts, and eventually a self-hosted runner with a physical dev board wired directly into the CI system.

Ideal customer profile ICP marketing targeting the right customer
Dashboard
Jun 7, 20262 min read

Half Your Marketing Team Is Talking to the Wrong People (Here's How to Fix It)

TL;DR: An Ideal Customer Profile (ICP) is the documented description of the exact type of company and person your business exists to serve. Without one, every marketing decision, the content you make, the channels you use, the words you write is essentially a guess. Only 48% of marketing teams have a clear, well-documented ICP. If you're in the other half, this post is your starting point.